This branding project for Lateral was developed for a product range including olive oil, vinegar and vermouth, with the aim of creating a visual identity that felt refined, contemporary and clearly connected to Spanish culture without relying on traditional clichés. The final route was built around a circular symbol representing the Spanish sun: a simple, precise graphic device that could adapt across the different products while giving the range a strong and recognizable visual anchor. The project included packaging design, visual exploration, alternative identity routes presented to the client, and a motion piece for the olive oil, where the brand language was extended into a more sensory and atmospheric context.
From the early graphic studies to the final bottle applications and 3D product imagery, the work explores the balance between minimalism, warmth and premium craft, creating a brand system that feels elegant, Mediterranean and highly flexible across still image, packaging and motion.
